ISG Playbook
APIs
Learn about the steps and methods used at each phase of the Human-Centered Design process. Select the links within the columns below to view the What, Why, When, and How to use each method along with any templates or additional resources within the step
Create a shared understanding of the problem that you’re trying to solve; Who, What, Where, Why and How.
Observe and document where your users' problems exist via interviews and immersion.
- Immerse Overview
- Contextual Inquiry
- Customer Journey Maps xtualInquryxtul Iquiry ustmrJone+MapsustmrJone Maps
- Interviews InviwInviw -->
Sense-making by gathering available research/data/information to find themes, organizing into patterns and discovering insights.
Reduce your ideas to those that are desirable, feasible and viable, and make as interactive as possible so you can get feedback about the experience.
- Prototype Overview PrducPtotypePrducProtype SviSvi StorybodingFlw">SrbodingFlw -->
You are not done. Continue to iterate, refine and enhance based on user feedback and metrics.