ISG Playbook
APIs
Learn about the steps and methods used at each phase of the Human-Centered Design process. Select the links within the columns below to view the What, Why, When, and How to use each method along with any templates or additional resources within the step
Kick off project,
define problem and scope,
identify SMEs and
review existing data.
Observe and document
where your users' problems
exist via interviews
and immersion.
Analyze your research
to find themes,
patterns and insights.
Brainstorm potential solutions,
co-design with users,
identify ideas to test.
Create storyboards
or low-fidelity solutions
to elicit feedback;
refine and iterate.
Pilot a solution;
track metrics, manage
and communicate change,
and improve for roll-out.