ISG Playbook
APIs
Select the links within the columns below to view the What, Why, When, and How to use each method along with any templates or additional resources within the step
INITIATE
Kick off project,
define problem and scope,
identify SMEs and
review existing data.
IMMERSE
Observe and document
where your users' problems
exist via interviews
and immersion.
SYNTHESIZE
Analyze your research
to find themes,
patterns and insights.
IDEATE
Brainstorm potential solutions,
co-design with users,
identify ideas to test.
PROTOTYPE
Create storyboards
or low-fidelity solutions
to elicit feedback;
refine and iterate.
IMPLEMENT
Pilot a solution;
track metrics, manage
and communicate change,
and improve for roll-out.