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The premise of Human-Centered Design is to seek to understand your customer. What does it look like to involve your customer throughout the process of creating products, services, and policies that impact them?
The HCD Center of Excellence provides training opportunities and resources to help you be more successful in your role supporting the mission of CMS.
Upcoming Training
What | When | Where |
---|---|---|
Introduction to Human-Centered Design |
10:00 am-3:00 pm EST |
Course Catalog
ID | Name | Description | Objectives |
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HCD101 | Introduction to Human-Centered Design | Human-Centered Design (HCD) is the process we use to understand the people for whom we are writing policies and creating programs and services for at CMS. The successful practice of HCD means we are meeting the mission of CMS: "to ensure that the voices and needs of the populations we represent are present as the agency is developing, implementing, and evaluating its programs and policies." HCD can be applied to any type of work at CMS, including products, services, and even policy. Following the six-step HCD process that we use at CMS, the training workshop will introduce you to HCD and reinforce knowledge with activity-based group learning. | After completing the training, the learner will:
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HCD102 | Personas: Gain Empathy for Improved Ideation and Implementation | Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that. During this online training, attendees will learn the benefits of using personas to drive creativity in their roles at CMS or the HCQIS Community. They will finish the course with the skills needed to use personas to develop empathy for their customers and power ideation for product features and customer experience improvements. | After completing the training, the learner will:
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HCD103 | Optimizing Usability with Site Analytics | Human-centered design (HCD) practices should be applied iteratively throughout a product’s development and delivery lifecycle, even after functionality has been released. When working towards continuous improvement, site analytics tools can help you gather both qualitative and quantitative usability data and make informed iterative improvements. During this online, attendees will learn how site analytics can help teams improve the design and functionality of product solutions. They will finish the course with the skills to use common site analytics tools to improve customer satisfaction. | After completing the training, the learner will:
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HCD104 | Customer Empathy Through Journey Mapping | Understanding the customers’ holistic experience with CMS can help you identify both customer pain points and opportunities for improving the customer experience. Journey maps, a commonly used human-centered design (HCD) tool, create empathy by depicting the customers’ perspective as they interact with different touchpoints throughout their experience with CMS. During this online, attendees will learn how journey maps can be a useful human-centered design tool. They will finish the course with the skills to create and use a journey map to communicate insights, engage cross-department team members, and provoke change through the findings in this tool. | After completing the training, the learner will:
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HCD105 | Survey Design Best Practices | Surveys are one of the most frequently used methods of collecting information from a group of people. Yet perhaps because we’ve taken so many surveys throughout our lives, it’s easy to discount the rigor and planning necessary to gain meaningful information.
| After completing the training, the learner will:
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Videos
Watch short videos to learn about the methods used at each phase of the Human-Centered Design process as well as an introduction to design thinking.
Training Testimonials
"The speakers were entertaining and very knowledgeable. They made the training fun."
"The breakout rooms were very beneficial. It helped reinforce the concepts that were being presented."
"The exercises were thought-provoking and easy to apply in day-to-day work tasks."
"I enjoyed the activities that gave us an opportunity to pilot some of the strategies we were learning."
"The presenters were energetic, incorporated humor, and used real world examples."
"The HCD team created a collaborative environment and did a phenomenal job of explaining the selected methods. Very well organized!"
Recommended Reading
View a selection of recommended books and articles related to Human-Centered Design.
Connect with Us!
QualityNet Slack: #hcd-share and #help-hcd
Email Lists: Sign up at https://qualitynet.cms.gov/listserv-signup
General CoE News: "CCSQ HCD CoE News"
Community of Practice Emails: "CCSQ HCD-CoP Notify"
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