Optimizing Usability with Site Analytics

Overview

Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

Learning Objectives

During this online training, attendees will learn the benefits of using personas to drive creativity in their roles at CMS or the QNet Community. They will finish the course with the skills needed to use personas to develop empathy for their customers and power ideation for product features and customer experience improvements.

Details

Duration: 4 hours
Level: Beginner
Prerequisites: Recommend completion of Foundational Learning Path (FLP) courses Introduction to Human-Centered Design and LACE Agility Foundations.
Class type: Remote w/ interactive and collaborative exercises.

Contact us at HCD@cms.hhs.gov for questions about the training.

Who Will Benefit?

man with dark hair thinking

TECHNOLOGIST

Certificate for This Course

To earn a Certificate of Completion from CCSQ’s Human-Centered Design Center of Excellence, participants must complete the full duration of the training course and will receive a dated and verified Electronic Certificate (PDF). Certificates are sent to your email within two weeks of completion. Once you have earned your certificate, list it on your resume and LinkedIn profile under ‘Education’.

Duration of learning: 4 hours / 240 mins

Earn your CCSQ HCD certification today and registrar for upcoming training courses.

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Testimonials

"The speakers were entertaining and very knowledgeable. They made the training fun."

"The breakout rooms were very beneficial. It helped reinforce the concepts that were being presented."

"The exercises were thought-provoking and easy to apply in day-to-day work tasks."

"I enjoyed the activities that gave us an opportunity to pilot some of the strategies we were learning."

"The exercises were thought-provoking and easy to apply in day-to-day work tasks."

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