Videos

Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... (TED Design Studio Session | 2012)

Innovation made simple, that is Guido's passion. Elements of design thinking are the core of his idea. (TED Talks | 12/7/2009)

A short animation explaining the basics of service design. Learn more at http://What-Is-Service-Design.com

Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems. (Don Norman, NNG | Aug 10, 2018)

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). (Human Factors International | Jan 27, 2011)

Don Norman started complaining about doors over 25 years ago. Doors shouldn't need instructions – the shape of them can guide you through just fine. So why do so many doors need instruction manuals right on the side of them? (Vox | Feb 26, 2016)

Is human-centered design a game changer in global development, or just another buzzword? Devex breaks down exactly what it is and why it matters for the global development community — and delves into some of the ways it could help organizations work more efficiently. (Devex| Nov 18, 2016)

Howard Ibach presents a talk on writing a creative brief -- a wide-ranging document used by ad agencies, company ad departments, marketing services companies, PR firms, and a host of other creative-driven businesses

(University of Minnesota Communicators Forum | 7/18/2013)

Empathy lies at the heart of human centered design because people are at the center of human centered design.  It’s about understanding. In order to have true human centered design, you need to understand the people you are designing for.

IDEO's General Manager, Tom Kelley, shares a case study demonstrating value opportunities that arise when designers, innovators, and entrepreneurs see with fresh eyes. He cites his company's challenge to design a new children's toothbrush. Rather than relying on industry assumptions, his team did hands-on field research and discovered new ideas on how children actually go about brushing their teeth. Subsequently, IDEO's new take on an old product became a bestseller for their client, and caused an industry-wide re-design by other toothbrush manufacturers. (Stanford eCorner | 6/8/2011)

Customer journey maps are an important tool to improve customer experience with a product, service or brand. In this video you learn how you can use customer journey maps to better understand your customer and to trigger product innovations. You learn the most important basics of customer journey mapping and get to know some of the essential details of journey maps. (More than Metrics | 12/19/2017)

A short description on how to conduct a user interview from by Google Ventures.

In this video, Jamal Nichols explains Mental Models, a core concept in User Centered Design. (Jamal Nichols | 3/25/17)

This clip, provided by MacGrercy Consultants () shows you the basics of how to make a mind map. The intention is to show you the main points to get you started. Further clips with more details and examples will soon be added. (MacGrercy Consultants | 5/6/2009)

MJV Technology & Innovation

(UXClub.com | 10/24/17)

David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming. (Stanford Biodesign | 2/6/2016)

In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction. (Chris Nodder | Linkedin Learning)