ISG Playbook
APIs
A Persona is a fictitious character embodying a segment of real-world people impacted by your product, service or policy. It is based on information gathered via research, both qualitative and quantitative. A persona relays an individual’s needs and goals, defining the crux of who they are. The HCD CoE is beginning to build out this resource, starting with CCSQ QNet-focused personas, and offers enterprise personas for teams to leverage so they can make informed decisions that impact their target customers.
All files can be browsed by attribute, viewed in the gallery or downloaded so you may print them out. We understand that you may want to customize these for your work contexts, so feel free to reach out to the team if you would like any source files or if you have any you would like to add.
BROWSE BY ATTRIBUTE
- internal stakeholder or external customer
- CMS employee or CMS contractor
- agile backlog manager
- agile release train engineer
- agile solution manager
- call center representative
- contracting officer's representative
- data analyst
- information security
- medical receptionist
- physician
- procurement
- program director
INTERNAL STAKEHOLDER GALLERY
These people may use products and services offered to the CCSQ QNet community (may have application for other CMS communities), but generally represent CMS employees and contractors whose work directly supports the CMS mission.
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revised 8-10-21
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revised 8-10-21
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INTERNAL STAKEHOLDER FILES
EXTERNAL CUSTOMER GALLERY
These people are more generally considered customers, or "the public", or those entities that directly represent beneficiaries.
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