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This section is designed to provide a quick reference on HCD process and methods. For more in dept learning about HCD visit the HCD Process and Methods page.

INTRODUCTION


The three ways that good design makes you happy | Don Norman

http://www.ted.com In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

How to build your creative confidence | David Kelley

http://www.ted.com Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Speed up Innovation with Design Thinking | Guido Stompff

Innovation made simple…that is Guido's passion. Elements of design thinking are the core of his idea. In 2005 I attended a lecture delivered by a famous Dutch politician. To be honest, he made me angry,” Guido says. “He was explaining how difficult politics are, talking about the dilemmas he faces every day. But he did not present solutions. Not one. And not even a plan to get one.” In his anger Guido, a designer with many years of experience, suddenly understood he had an entirely different way of thinking. Designers always explore new ideas. Problems are challenges for their creativity. 

What is Service Design?

A short animation explaining the basics of service design. Learn more at http://What-Is-Service-Design.com


INITIATE


How Might We...?

"How might we..." Those are 3 of the most powerful words in innovation. Learn a turn of language that can transform a complaint into a question that draws fresh ideas and new thinking.

Stakeholder Mapping - the What and Why

Learn about the What & Why of Stakeholder maps: This video describes what a stakeholder map is, what value it provides and how it can be used in an organization in the Smaply methods video series.

How to Write an Inspired Creative Brief 

University of Minnesota Communicators Forum | Published on Jul 18, 2013

Howard Ibach presents a talk on writing a creative brief -- a wide-ranging document used by ad agencies, company ad departments, marketing services companies, PR firms, and a host of other creative-driven businesses


IMMERSE


Empathy

Empathy lies at the heart of human centered design because people are at the center of human centered design.  It’s about understanding. In order to have true human centered design, you need to understand the people you are designing for.

Field Observations with Fresh Eyes | Tom Kelley

IDEO's General Manager, Tom Kelley, shares a case study demonstrating value opportunities that arise when designers, innovators, and entrepreneurs see with fresh eyes. He cites his company's challenge to design a new children's toothbrush. Rather than relying on industry assumptions, his team did hands-on field research and discovered new ideas on how children actually go about brushing their teeth. Subsequently, IDEO's new take on an old product became a bestseller for their client, and caused an industry-wide re-design by other toothbrush manufacturers.

Customer Journey Maps – the Why and What of Journey Maps (2018)

Customer journey maps are an important tool to improve customer experience with a product, service or brand. In this video you learn how you can use customer journey maps to better understand your customer and to trigger product innovations. You learn the most important basics of customer journey mapping and get to know some of the essential details of journey maps.


DOWNLOAD Journey Maps Cheat Sheet (PDF)



SYNTHESIZE


UX Design Basics: Mental Models | Jamal Nichols 

In this video, Jamal Nichols explains Mental Models, a core concept in User Centered Design.

How to Make a Mind Map - The Basics?

This clip, provided by MacGrercy Consultants (www.macgrercy.com) shows you the basics of how to make a mind map. The intention is to show you the main points to get you started. Further clips with more details and examples will soon be added.

Affinity Diagram- Design Thinking Book

What is Card-Sorting?

UXClub.com | Published on Oct 24, 2017


IDEATE


IDEO: Brainstorming and Other Ideation Techniques | David and Tom Kelley 

David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming.

Course UX Design: 4 Ideation | Chris Nodder, LinkedIn Learning instructor

In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction.

Source: https://www.linkedin.com/learning/ux-design-4-ideation/welcome




PROTOTYPE


User Testing: Why & How | Jakob Nielsen

There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe.

Usability Testing w. 5 Users: Design Process  | Jakob Nielsen

Formative usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface.


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