. How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

Learning Objectives

During this online

training, attendees will learn

the benefits of using personas to drive creativity in their roles at CMS or the QNet Community. They will finish the course with the skills needed to use

personas to develop empathy for their customers and power ideation for product features and customer experience improvements.

Details

• Duration: 4 hours  

• Level: Beginner

• Prerequisites: Recommend

• completion of Foundational Learning Path (FLP) courses 

• Introduction to

• Human-Centered Design and LACE Agility Foundations.

• Class type:Remote w/ interactive and collaborative exercises.

 Contact us at HCD@cms.hhs.gov for questions about the training.

Who Will Benefit?

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