Kano Analysis

What is Kano Analysis?

Why Use Kano Analysis?

Allowing the customer to tell you how they view categorize and label content via this inexpensive method gives you a unique perspective into how they think. It empowers the user to have input in their experience and even suggest categorizations you might not have otherwise considered. Most importantly, it provides you with a solid path for restructuring content that is easy to navigate. This ultimately will create a pleasant and constructive experience for your user as they interact with your website or business.

How to Conduct a Kano Analysis:

Card-Sorting is just as it sounds… sorting cards. The steps involved are as follows:

1. Write down all the elements that you wish to organize onto cards. Please limit your elements to one per card.
2. Gather your participants. It can be a small or large group.
3. Ask participants to sort the cards into groups that make sense to them.
4. Allow them to create a new group, if they desire.
5. Analyze the information and restructure accordingly.

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