ISG Playbook
APIs
What it is
Tells business stakeholders and other team members about your plan to gather information about the people who use your products and services. Lays out the who, what, when, where, and why of your intended research. Gets everyone on the same page about what you are hoping to learn from your research.
When to use it
Any time you intend to conduct quantitative or qualitative research with users, complete this plan template and use it to communicate with stakeholders and other team members. Head off questions and concerns, identify gaps, and gain consensus on goals and methods by communicating your intentions as early as possible.
Download Template
How to use it
You may modify this plan to meet your needs or use it as is. An explanation of the fields is below.
Background Describe the business case for your research. | Methodology Describe the when, where, and how of your research. |
Stakeholders List stakeholders and their roles and contact info. | Participants List the relevant characteristics of your intended participants. Link to participant recruiting and screening materials. |
Goals List your research goals so everyone agrees on what you are trying to learn from research with users. | Schedule Enter any relevant dates and milestones for your intended research. |
Research Questions Enter your research questions. | Script or Conversation Guide Link to any scripts or conversation guides you intend to use in your research. |
