Tells business stakeholders and other team members about your plan for gathering information about the people who use your products and services. It lays out the who, what, when, where, and why of your intended research, and gets everyone on the same page about what you are hoping to learn from it.
When to use it
Any time you intend to conduct quantitative or qualitative research with users, complete this plan template and for communicating with stakeholders and other team members. Get in front of any questions and concerns, identify gaps, and gain consensus on goals and methods by communicating your intentions as early as possible.