Human-Centered Design

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View short videos to learn about the methods  methods used at each phase of the Human-Centered Design process as well as an introduction to design thinking.    

Scroll down to view videos below or select the following categories: Introduction  | Initiate Phase | Immerse Phase | Synthesize Phase | Prototype Phase | Implement Phase


INTRODUCTION

View the following short videos to get you started with learning about design thinking and how it can transform the way organizations develop services, products, processes and strategy.


The three ways that good design makes you happy | Don Norman

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. (TED | 3/9/2009)

How to build your creative confidence | David Kelley

Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... (TED Design Studio Session | 2012)

Speed up Innovation with Design Thinking | Guido Stompff

Innovation made simple, that is Guido's passion. Elements of design thinking are the core of his idea. (TED Talks | 12/7/2009)

What is Service Design?

A short animation explaining the basics of service design. Learn more at http://What-Is-Service-Design.com


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INITIATE PHASE

The initiate phase of the HCD process, in which existing data is collected, scope is defined, and a project brief is created. Watch short videos below to learn about the methods used during this phase.

How Might We...?

"How might we..." Those are 3 of the most powerful words in innovation. Learn a turn of language that can transform a complaint into a question that draws fresh ideas and new thinking. (FourSightOnline | 11/27/12)

Stakeholder Mapping - the What and Why

Learn about the What & Why of Stakeholder maps: This video describes what a stakeholder map is, what value it provides and how it can be used in an organization in the Smaply methods video series. (More than Metrics | 5/6/2017 )

How to Write an Inspired Creative Brief 

Howard Ibach presents a talk on writing a creative brief -- a wide-ranging document used by ad agencies, company ad departments, marketing services companies, PR firms, and a host of other creative-driven businesses

(University of Minnesota Communicators Forum | 7/18/2013)

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IMMERSE

The immerse phase of the HCD process, in which a research plan is developed and the team immerses themselves in the customer's experience. Watch the short videos below to learn about the methods used during this phase.


Empathy

Empathy lies at the heart of human centered design because people are at the center of human centered design.  It’s about understanding. In order to have true human centered design, you need to understand the people you are designing for.

Field Observations with Fresh Eyes | Tom Kelley

IDEO's General Manager, Tom Kelley, shares a case study demonstrating value opportunities that arise when designers, innovators, and entrepreneurs see with fresh eyes. He cites his company's challenge to design a new children's toothbrush. Rather than relying on industry assumptions, his team did hands-on field research and discovered new ideas on how children actually go about brushing their teeth. Subsequently, IDEO's new take on an old product became a bestseller for their client, and caused an industry-wide re-design by other toothbrush manufacturers. (Stanford eCorner | 6/8/2011)

Customer Journey Maps – the Why and What of Journey Maps (2018)

Customer journey maps are an important tool to improve customer experience with a product, service or brand. In this video you learn how you can use customer journey maps to better understand your customer and to trigger product innovations. You learn the most important basics of customer journey mapping and get to know some of the essential details of journey maps. (More than Metrics | 12/19/2017)

Interviews: How to do a user interview 

A short description on how to conduct a user interview from by Google Ventures.


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SYNTHESIZE

The Synthesize phase of the HCD process, in which analysis & interpretation of data occurs, themes, insights and customer pain points are identified. Watch the short videos below to learn about the methods used during this phase.

UX Design Basics: Mental Models 

In this video, Jamal Nichols explains Mental Models, a core concept in User Centered Design. (Jamal Nichols | 3/25/17)

How to Make a Mind Map - The Basics?

This clip, provided by MacGrercy Consultants () shows you the basics of how to make a mind map. The intention is to show you the main points to get you started. Further clips with more details and examples will soon be added. (MacGrercy Consultants | 5/6/2009)

Affinity Diagram- Design Thinking Book

What is Card-Sorting?

(UXClub.com | 10/24/17)


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IDEATE

The Ideate phase of the HCD process,is to dream up many potential solutions, generating ideas via sketching, and co-designing with users and other stakeholders Watch the short videos below to learn about the methods used during this phase.

IDEO: Brainstorming and Other Ideation Techniques | David and Tom Kelley 

David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming. (Stanford Biodesign | 2/6/2016)

Course UX Design: 4 Ideation | Chris Nodder, LinkedIn Learning instructor

In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction. (Chris Nodder | Linkedin Learning)



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PROTOTYPE

The prototype phase of the HCD process,is to create an interactive solution that simulates how things should actually work, to elicit feedback, refine and test. Watch the short videos below to learn about the methods used during this phase.

User Testing: Why & How

There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe. (Jakob Nielsen, NNgroup |5/25/2018)

Usability Testing w. 5 Users: Design Process  | Jakob Nielsen

Formative usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface.

How to Create a UX Storyboard

This clip provided by NN/g, describes how storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story. (Nielsen Norman Group(NN/g) | 8/19/16)

Low fidelity prototype testing of the Youtube website

The paper based prototype was created to test the initial concept and improved interface. Solutions were developed using a range of UX methodologies and techniques. (UX Playground | Jun 11, 2015)

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