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A Persona is a fictitious character embodying a segment of real-world people impacted by your product, service or policy. It is based on information gathered via research, both qualitative and quantitative. A persona relays an individual’s needs and goals, defining the crux of who they are. The HCD CoE is beginning to build out this resource, starting with CCSQ QNet-focused personas, and offers enterprise personas for teams to leverage so they can make informed decisions that impact their target customers.

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title	ROLE

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<ul class="persona">
<li>
<a href="https://qnetconfluence.cms.gov/label/HCD/internal-stakeholder" target="_blank">internal stakeholder</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/external-customer" target="_blank">external customer</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/cms-employee" target="_blank">CMS employee</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/cms-contractor" target="_blank">CMS contractor</a></li> 
<li><a href="https://qnetconfluence.cms.gov/label/HCD/backlog-manager" target="_blank">agile backlog manager</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/rte" target="_blank">agile release train engineer</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/solution-manager" target="_blank">agile solution manager</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/call-center" target="_blank">call center representative</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/cor" target="_blank">contracting officer's representative</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/data-analyst" target="_blank">data analyst</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/information-security" target="_blank">information security</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/medical-receptionist" target="_blank">medical receptionist</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/physician" target="_blank">physician</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/procurement" target="_blank">procurement</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/program-director" target="_blank">program director</a></li>
</ul>

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title	EXPERTISE

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<ul class="persona">
<li><a href="https://qnetconfluence.cms.gov/label/HCD/technical" target="_blank">technical</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/non-technical" target="_blank">non-technical</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/agile" target="_blank">agile</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/billing" target="_blank">billing for healthcare</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/coding" target="_blank">coding for healthcare</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/contract-management" target="_blank">contract management</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/customer-service" target="_blank">customer service</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/data-analysis" target="_blank">data analysis</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/data-entry" target="_blank">data entry</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/data-submitter" target="_blank">data submitter</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/hcd" target="_blank">human-centered design</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/payment" target="_blank">payment</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/project-management" target="_blank">project management</a></li>
</ul>

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title	PROJECT-SPECIFIC

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<ul class="persona">
<li><a href="https://qnetconfluence.cms.gov/label/HCD/communications-hub" target="_blank">Communication Hub</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/service-center" target="_blank">Service Center</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/tdb" target="_blank">Technical Direction Board</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/training" target="_blank">Training</a></li>
</ul>

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title	INTERNAL STAKEHOLDERS

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INTERNAL STAKEHOLDER GALLERY

These people may use products and services offered to the CCSQ QNet community (may have application for other CMS communities), but generally represent CMS employees and contractors whose work directly supports the CMS mission.

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INTERNAL STAKEHOLDER FILES

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labels	internal-persona

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title	EXTERNAL CUSTOMERS

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EXTERNAL CUSTOMER GALLERY

These people are more generally considered customers, or "the public", or those entities that directly represent beneficiaries.

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EXTERNAL CUSTOMER FILES

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title	ALL PERSONAS

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ALL PERSONAS

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INTERNAL STAKEHOLDER GALLERY

INTERNAL STAKEHOLDER FILES

EXTERNAL CUSTOMER GALLERY

EXTERNAL CUSTOMER FILES

ALL PERSONAS