OverviewThe art and science of determining what to build, and when, is often a convoluted process driven by business viability and technical feasibility. But what if prioritization could include what provides the greatest value to our customers? - Persona-Driven Backlog Prioritization. There is a common misconception that design and development are at odds. One prioritizes understanding and the other prioritizes solutioning. Lean, agile, and human-centered design philosophies are meant to be complementary approaches to getting work done. Learning ObjectivesAttendees will understand the Kano Method and other techniques for prioritizing backlogs that eliminates stakeholder bias, offers guidance for research planning that provides the best customer value, while supporting effective decision-making through the lens of customer data. DetailsUpcoming Sessions: |