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Persona-Driven Backlog Prioritization

The art and science of determining what to build, and when, is often a convoluted process driven by business viability and technical feasibility. But what if prioritization could include what provides the greatest value to our customers?  

• Duration: 2-3 hours  
• Level: Intermediate  
• Prerequisites: Recommend completion of Foundational Learning Path (FLP) courses HCD 101 Introduction to HCD and LACE Agility Foundations.
• Companion Courses: Consider HCD 103 Optimizing Usability with Site Analytics and or HCD 105 Survey Design Best Practices. 
• Attendee types: All CMS development teams, leaders, SMEs, policy staff, management supporting CMS policy, business, products and services.
• Class type: Remote
• Objectives:  Attendees will understand the Kano Method and other techniques for prioritizing backlogs that eliminates stakeholder bias, offers guidance for research planning that provides the best customer value, while supporting effective decision-making through the lens of customer data.