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IDEATE


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IDEO: Brainstorming and Other Ideation Techniques | David and Tom Kelley 

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David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming.



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PROTOTYPE


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User Testing: Why & How | Jakob Nielsen

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There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe.



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