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A Persona is a fictitious character embodying a segment of real-world people impacted by your product, service or policy. It is based on information gathered via research, both qualitative and quantitative. A persona relays an individual’s needs and goals, defining the crux of who they are. The HCD CoE offers QualityNet (QNet) enterprise personas for teams to leverage so they can make informed decisions that impact their target customers. 

All files can be viewed in the gallery or downloaded so you may print them out. We understand that you may want to customize these for your work contexts, so feel free to reach out to the team if you would like any source files.


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<ul class="persona">
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<a href="https://qnetconfluence.cms.gov/label/HCD/internal-stakeholder" target="_blank">internal stakeholder</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/external-customer" target="_blank">external customer</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/cms-employee" target="_blank">CMS employee</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/cms-contractor" target="_blank">CMS contractor</a></li> 
<li><a href="https://qnetconfluence.cms.gov/label/HCD/call-center" target="_blank">call center representative</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/cor" target="_blank">contracting officer's representative</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/data-analyst" target="_blank">data analyst</a>
<a href="https://qnetconfluence.cms.gov/label/HCD/information-security" target="_blank">information security</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/medical-receptionist" target="_blank">medical receptionist</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/physician" target="_blank">physician</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/procurement" target="_blank">procurement</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/program-director" target="_blank">program director</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/solutions-management" target="_blank">solutions management</a></li>
</ul>




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<ul class="persona">
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=billing" target="_blank">billing for healthcare</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=coding" target="_blank">coding for healthcare</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=contract-management" target="_blank">contract management</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=data-analysis" target="_blank">data analysis</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=data-entry" target="_blank">data entry</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=data-submitter" target="_blank">data submitter</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=experienced" target="_blank">experienced</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/internal=inexperienced" target="_blank">inexperienced</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=payment" target="_blank">payment</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=project-management" target="_blank">project management</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=technical" target="_blank">technical</a> or <a href="https://qnetconfluence.cms.gov/label/HCD/internal=non-technical" target="_blank">non-technical</a></li>
</ul>





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<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=commuicationscommunications-hub" target="_blank">Communication Hub</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=communications-toolkit" target="_blank">Communications Toolkit</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=service-center" target="_blank">Service Center</a></li>
<li><a href="https://qnetconfluence.cms.gov/label/HCD/internal=tdb" target="_blank">Technical Direction Board</a></li>
</ul>





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INTERNAL PERSONAS

These people may use products and services offered to the QNet community, but generally represent CMS employees and contractors whose work directly supports the CMS mission. 

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EXTERNAL PERSONAS

These people are more generally considered customers, or "the public", or those entities that directly represent beneficiaries.

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INTERNAL PERSONA FILES

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EXTERNAL PERSONA FILES

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