Affinity Diagram

Affinity Diagramming helps make sense of large amounts of data by sorting them into meaningful groups. Design research work that uncovers and articulates the (often unmet) needs of individuals and/or groups.  This is a “sense-making” process where objective data is used to identify patterns and anomalies, so observations and judgments may be made to enhance learning.

Find Themes & Insights

• Use the Walls: As a group, post your sticky notes with all of your findings on the wall (one finding per note)
• Look for Patterns: Group similar ideas together, move them around on the wall
• Create clusters: Make them meaningful
• Capture Insights: Put a different color sticky note above each group with the key insights you find

For more information:

• https://methods.18f.gov/decide/affinity-diagramming/
• An explanation of what affinity diagramming is and how to do it.The Usability Body of Knowledge, a product of the User Experience Professionals’ Association.
  http://www.usabilitybok.org/affinity-diagram