Personas: Gain Empathy for Improved Ideation and Implementation

Personas: Gain Empathy for Improved Ideation and Implementation for CCSQ  

Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

During this online training, attendees will learn the benefits of using personas to drive creativity in their roles at CMS or the QNet Community. They will finish the course with the skills needed to use personas to develop empathy for their customers and power ideation for product features and customer experience improvements

• Duration: 4 hours  
• Level: Introductory 
• Class type: Remote
• Objectives:  After completing the training, the learner will understand what a persona is and why we use them, experience the creative process using personas for empathy and ideation, and understand practical uses of personas in product development.