ISG Playbook
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- Created by Gregory S on Mar 31, 2022
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Date
March 31, 2022
Attendees
| Alain Somphone |
| Amy Castellani |
| Anna-Noelle Routh |
| Anthony Oliver |
| Austin McGowan |
| Benjamin Ghahhari |
| Brian Flaherty (Brian Flaherty) |
| Brian Flaherty (HCD Center of Excellence) |
| Brian Flaherty# HCD CoE |
| Caroline.B |
| Carolyn Owens |
| Cathryne Szczepanik |
| Chelsea Brigg |
| Daniel.Belmont |
| David Frantti |
| Deborah Dunn |
| Doug Kayser |
| Doug Young (Douglas Young) |
| Driestie Kafle |
| FRANCES NORWOOD |
| Franck Ngantsie |
| Howard Montgomery |
| Jeff Radzilowski |
| Jennifer Tate |
| Joseph Luff |
| Joshua Skillington |
| Keith Washington |
| Kirsty Carrihill-Knoll |
| Laren Milburn |
| Lauren Fuentes |
| Lizzie Suh |
| Lydia Hooper |
| Malinda Kennedy |
| Marisa Grotte (she/her) |
| Mary Beth Schmid (ISP - HCD) |
| Mary Pham |
| Meaghan Hudak |
| Michael Brown |
| Michelle Petruska |
| Michellene Roberts |
| Mindy Gustafson Romanchuk |
| Morgan Shuler |
| Neil Marcus |
| Nicholas Crismali |
| Olaoluwa Ayilegbe |
| Prashamsa Muppavaram |
| Rob Fay |
| Robert Cobb |
| robert.pulliam |
| Sammy Levy |
| Sasha Blyukher |
| Scott Reed (HCD Center of Excellence) |
| Sergio Reyes |
| Sonya Alston |
| Stephen Gutermuth |
| Tania Zaman |
| Terrence Chatfield |
| Timmy Kolawole |
| TOM LANTZ |
| Toyin Bolaji |
| Umesh KC |
| VCash |
| Wendy Hildt |
| Wendy Woske |
| Zoe Hruban (she/her) |
Topic
Championing the Value of HCD in Government
Program
Despite the expectations for federal agencies to become more user-friendly and customer-focused, human-centered design (HCD) often feels like it is left on the cutting room floor due to pressing deadlines, tight resources, and other constraints. The mandate is clear—from both customers and executive orders—yet we still face challenges when it comes to “selling” the value of HCD and related methods at the enterprise and product levels.
On Thursday, March 31, Senior Design Strategist Brian Flaherty with Tantus Technologies shared best practices and facilitated small group discussions to explore Championing the Value of HCD in Government. Small groups teams discussed common scenarios and shared their insights with the larger group. Attendees:
- Explored ways to champion the value of HCD
- Reflected on common rebuttals, like HCD takes too much time
- Defined success with a human-centered lens
- Co-created meaningful answers to why HCD helps the government
- Learned about tools and resources to help you make a case for HCD
Brian has spent the better part of three decades pitching creative and communications services to an extensive list of proponents and naysayers alike. He is currently a Senior Design Strategist with the CCSQ Human-Centered Design Center of Excellence, has been a graphic designer for 30 years, and has been practicing HCD for 12. In addition, Brian spent 11 years as a Creative Director, Communications Supervisor, and HCD Practitioner at Johns Hopkins University. He holds a BA degree from the University of Pittsburgh, where he majored in Creative Writing and Public Relations. Brian is married, has a daughter preparing to head off to college, two cats, two dogs, 26 chickens, four ducks, a crested gecko, and an alpaca named Skinny Pete.
Resources
- Recording
- Video: Be Sure First... To Satisfy the Cat
- Calculating ROI for Design Projects
- Overcoming Objectives to UX Research
- Customer Experience Toolkit
- Getting to Know Your Users: Tips and Tricks from Veterans Affairs
- The Basics of ROI in HCD
- Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuilt Trust in Government
- OMB Circular No. A-11: Section 280
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