Marty Gage Keynote

Uncovering the Emotional Journey for the Ideal Patient Experience

Meaghan Hudak, Reading time: 

Whenever we conduct user research in health care, the same pain points consistently emerge. The experience tends to be overwhelming, confusing, frustrating, and stressful. This is because it’s hard to understand, and the process of getting care is often inefficient — health care has usability issues. 

Ideally, people want to feel in control. They desire health care that is straightforward and easy to understand, and want this care to be delivered through a convenient process. 

This presentation shared learnings of how patients define the ideal health care experience and focus on a user-driven definition of health care usability.  

Attendees learned how patients define the ideal health care experience, and to focus on a user-driven definition of health care usability.