Empathy Maps

What it is

Empathy maps helps design teams to understand the user’s mindset by capturing what a persona says during an interview or other usability study, thinks throughout the experience, the actions the user physically does, and the user’s feelings during the activity, in order to prioritize the user’s needs. Empathy maps are also great as a background for the construction of the personas that you would often want to create later.

When to use it

Conduct empathy mapping activities during early phases of the design process

How to use it

. An empathy map consists of four areas. Each area represent  four characteristics  that the user may