Using Personas for Effective Decision-Making

January 24, 2020

Panel Discussion:

Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work.

The panel took a deeper dive into: 

• What is a persona?
• Benefits and challenges of using personas
• Other tools for empathy building

Action Items

• Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
• Next CoP is January 30 January 24

Session Panelists

Mike Eng from EQRS

Lapedra Tolson from QPP

James Williams with iQIES

Chelsea Hunt from the Human-Centered Design Center of Excellence