Using Personas for Effective Decision-Making
January 24, 2020
Panel Discussion:
Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work.
The panel took a deeper dive into:
- What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Action Items
- Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
- Next CoP is
January 30January 24
Session Panelists
Mike Eng from EQRS
Lapedra Tolson from QPP
James Williams with iQIES
Chelsea Hunt from the Human-Centered Design Center of Excellence
Session Attendees
- Lapedra Tolson
- Driestie Kafle
- Ed Hawkson
- Ian Sheldon
- Joshua Brown
- Jane Linthicum
- Michelle Johnson
- Shane Close
- Unknown User (gl2861)
- Daniel Miller
- Frederick Vincent
- Leslie Flaherty
- Jill Newsam
- Arnulfo Espartero
- Agnes
- Gladys Olomukoro
- Peter Kashatus
- Brinda Large
- Timothy Jones
- TANIA ZAMAN
- Terrence Chatfield
- Mary Pham
- Wilson
- Akua Amponsah
- Justyna Sardin
- Suzanne Martin
- Daveena Tauber
- Jennifer Dubbs
- Brian H.
- Unknown User (lm0947)
- Dana Yang
- Stephanie Ray
- Gregory S
- Molly Wesley
- Darby Dicks
Resources
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