Using Personas for Effective Decision-Making

January 24, 2020

Panel Discussion:

Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took a deeper dive into: 
 

• What is a persona?
• Benefits and challenges of using personas
• Other tools for empathy building

Action Items

• Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
• Next CoP is January 30 January 24

Session Attendees

• James William

• Gregory S

• Chelsea Brigg

• Mike Eng

• Lapedra Tolson
• Driestie Kafle
• Ed Hawkson
• Ian Sheldon
• Joshua Brown
• Jane Linthicum
• Michelle Johnson
• Shane Close
• Unknown User (gl2861)
• Daniel Miller
• Frederick Vincent
• Leslie Flaherty
• Jill Newsam
• Arnulfo Espartero
• Agnes
• Gladys Olomukoro
• Peter Kashatus
• Brinda Large
• Timothy Jones
• TANIA ZAMAN
• Terrence Chatfield
• Mary Pham
• Wilson
• Akua Amponsah
• Justyna Sardin
• Suzanne Martin
• Daveena Tauber
• Jennifer Dubbs
• Brian H.
• Unknown User (lm0947)
• Dana Yang
• Stephanie Ray
• Gregory S
• Molly Wesley
• Darby Dicks