Project Design Brief

What is a Project / Design Brief?

Project / Design brief sets the project tone by succinctly stating the Who, What, When, Why, and How.

A project brief helps you get aligned on expected outcomes for a user-centered design project.

IMAGE FROM: https://rosenfeldmedia.com/ux-team-of-one/3641/

Write a Company Profile: Summarize who is client this is being created for, what is their focus, mission, and note who are their competitors.
Determine what the project is about: List what are you hoping to achieve with this project and why, who is responsible for which areas, and any important details or focus points.
What are the objectives of the project? SMART objectives = Specifics (who, what where when and why), Measurable (targeted metrics), Achievable (with resources and time frame currently have), Realistic (does it match organizational goals), Timely (able to complete within the targeted due date).
Define your Target Audience? Who are you creating this for and why?
Plan out the schedule and budget.
What tasks / objectives are in scope and what are out of scope? If you don’t define this in the beginning, you will find your team with “scope creep”; asked to do work that wasn’t initially planned for that may add stress to your time and resources
How will you measure success and definition of done?

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