ISG Playbook
APIsVersions Compared
Key
- This line was added.
- This line was removed.
- Formatting was changed.
Date:
January 24, 2020
Attendees:
Lapedra Tolson
Ed Hawkson
Jane Linthicum
Michelle Johnson
Daniel Miller
Leslie Flaherty
Arnulfo Espartero
Agnes
Wilson
Suzanne Martin
Jennifer Dubbs
Brian H.
Topic:
Using Personas for Effective Decision-Making
Panel Discussion:
Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work.
The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took a deeper dive into:
- What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Deck:
Recording:
https://meetings.cms.gov/orion/playback.do?RCID=9bb21036998d94df3c79c14163ac8fa1
Contact:
For questions about this
Community of Practice event, please contact Chelsea Hunt at chunt@tantustech.com
