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Personas: Gain Empathy for Improved Ideation and Implementation for CCSQ  

Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

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Upcoming Sessions:


Contact us at HCD@cms.hhs.gov for questions about the training.

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