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Topic

Incorporating Web Analytics Into Your Design Practice

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Program

Web analytics is the collection, reporting, and analysis of website data (usability.gov). This data can be used to measure organizational goals' progress, and in turn, drive strategy and improve user experience. And yet, accurate, actionable, and data-rich web analytics can often seem out of reach or overwhelming with possibilities.  

Guest speaker Tim Lowden, Manager of the Digital Analytics Program (DAP) at the U.S. General Services Administration (GSA), presented a session about web analytics metrics, dimensions, reports, and configurations with user-centered design. 

Tim also detailed the DAP structure and benefits, which offers aggregated web analytics across 6,000 federal government sites. See analytics.usa.gov and digital.gov/guides/dap for more information. 

Resource

• Access recording of the program here: https://zoom.us/rec/share/JJoxc-6mBd2ojDG3GZ1BfWp3aeQOfx1jKElLMHwfTcAlF4BWeByBQGbY4vzrDxyM.RsB9ZSUYBJfxIgh2
• The deck is not available at this time and will be posted as soon as possible (if you need a copy now, please email hcd@hcqis.org for assistance)

What's next

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• Contribute to the community of practice as a speaker, panelist, or other. Learn more here: https://forms.office.com/Pages/ResponsePage.aspx?id=0I9lsYan-kq_nul-3blymHLpvBx3yxtOsMM-JSSd3ytUOVY4REJSWk9NVko3RlFHRTJTRDIwQVJCTC4u.

• The next community of practice is on Friday, February 26 at 1 PM ET. Look for more information soon.