Using Personas for Effective Decision-MakingJanuary 24, 2020 Panel Discussion:Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel took a deeper dive into: - What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Action Items- Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
- Next CoP is
January 30 January 24
Session PanelistsMike Eng from EQRS Lapedra Tolson from QPP James Williams with iQIES Chelsea Hunt from the Human-Centered Design Center of Excellence Session Attendees |