Using Personas for Effective Decision-Making

January 24, 2020

Panel Discussion:

Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took

The panel took a  a deeper dive into: 
 

• What is a persona?
• Benefits and challenges of using personas
• Other tools for empathy building

Action Items

•  Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
•  Next CoP is January 30 January 24

Session

Panelists

Mike Eng from EQRS

Lapedra Tolson

from QPP

James Williams with iQIES

Chelsea Hunt from the Human-Centered Design Center of Excellence