Date:
January 24, 2020
Attendees:
James Williams
Gregory S
Chelsea Brigg
Mike Eng
Lapedra Tolson
Driestie Kafle
Ed Hawkson
Ian Sheldon
Joshua Brown
Jane Linthicum
Michelle Johnson
Shane Close
Unknown User (gl2861)
Daniel Miller
Frederick Vincent
Leslie Flaherty
Jill Newsam
Arnulfo Espartero
Agnes
Gladys Olomukoro
Peter Kashatus
Brinda Large
Timothy Jones
TANIA ZAMAN
Terrence Chatfield
Mary Pham
Wilson
Akua Amponsah
Justyna Sardin
Suzanne Martin
Daveena Tauber
Jennifer Dubbs
Brian H.
Unknown User (lm0947)
Dana Yang
Stephanie Ray
Gregory S
Molly Wesley
Darby Dicks
Topic:
Using Personas for Effective Decision-MakingJanuary 24, 2020 Panel Discussion:Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. |
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The panel took a deeper dive into: - What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Action Items- Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
- Next CoP is
January 30 January 24
Session PanelistsMike Eng from EQRS |
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James Williams with iQIES |
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Chelsea Hunt from the Human-Centered Design Center of Excellence |
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| Resources |
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- What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
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Recording:
https://meetings.cms.gov/orion/playback.do?RCID=9bb21036998d94df3c79c14163ac8fa1
Contact:
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