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Matomo is a powerful, open-source web analytics platform designed to give organizations full control over their data while delivering actionable insights to improve online performance. Unlike traditional analytics tools, Matomo prioritizes privacy and transparency, ensuring compliance with data protection regulations like GDPR and CCPA. |
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The ESS II Team is responsible for the implementation and management of Matomo, ensuring the platform is effectively deployed, configured, and maintained to meet the organization’s analytics and privacy needs. The ESS II Team managing Matomo offers several key benefits: - Expertise and Efficiency
- The ESS II Team brings specialized knowledge and experience in deploying and maintaining Matomo. Their expertise ensures efficient setup, optimal configuration, and smooth operation of the platform.
- Centralized Support
- With a dedicated team, users have a single point of contact for troubleshooting, training, and guidance. This centralized approach streamlines communication and resolves issues faster.
- Compliance and Security
- The ESS II Team ensures that Matomo aligns with data privacy regulations (e.g., GDPR, CCPA) and organizational policies, reducing risks associated with non-compliance and data breaches.
- Scalability and Adaptability
- By continuously monitoring and managing Matomo, the team can adapt the platform to meet evolving business needs and scale as the organization grows.
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| Discover the synergy between Matomo and the ESS II Team today! ⟶ |
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Image RemovedKey Benefits of Matomo1. Data Ownership & Privacy Compliance- Unlike third-party analytics platforms, Matomo gives you full control over your data, ensuring it is not shared with advertisers or external parties.
2. Open-Source & Customizable- Matomo is an open-source platform, allowing full customization to meet specific business needs.
- Developers can modify the software, integrate it with other tools, and create custom reports.
3. No Data Sampling- Unlike Google Analytics, Matomo does not sample data, meaning you get 100% accurate insights rather than estimates based on a subset of traffic.
4. Advanced Analytics Features- Heatmaps & Session Recording – Understand user behavior by visually analyzing where they click and how they navigate your website.
- A/B Testing – Optimize website performance with controlled experiments.
- Funnels & Goals Tracking – Identify where users drop off in conversion paths.
- E-commerce Tracking – Gain insights into product performance, revenue, and customer behavior.
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title | Core Features |
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| Visitor AnalyticsTrack detailed user activity on your website, such as: Provides insights into user behavior patterns and trends over time.
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| Goal and Conversion Tracking Define key performance indicators (KPIs) to measure success. Set up specific goals, such as: Newsletter sign-ups Product purchases Time spent on a page
View detailed conversion rates and optimize strategies to achieve better results.
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| Heatmaps and Session RecordingsHeatmaps: Session Recordings:
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| Custom ReportsCreate tailored reports based on specific metrics and dimensions. Schedule and automate report generation and delivery to stakeholders. Export reports in multiple formats (PDF, CSV, etc.).
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title | Advanced Features |
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| Integration Capabilities |
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| Multi-Channel AttributionUnderstand the impact of multiple touchpoints on conversions. Assign value to each channel (e.g., email, social media, direct traffic) to optimize marketing efforts.
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title | Why Use Matomo in the Workplace? |
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| Matomo is a powerful analytics solution that benefits workplaces by providing actionable insights, ensuring privacy compliance, and fostering data-driven decision-making. Here are the key reasons why workplaces should adopt Matomo:
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title | Data Ownership and Privacy |
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| Matomo allows organizations to maintain full ownership of their data, ensuring sensitive information is never shared with third parties. Additionally, it offers built-in tools to comply with data privacy regulations such as GDPR, HIPAA, and CCPA, making it an ideal choice for workplaces handling confidential data. |
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title | Customizable Reporting |
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| Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work. |
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title | Collaboration and Accessibility |
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| Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work. |
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title | Enhanced Productivity |
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| By analyzing user behavior and website performance, teams can identify bottlenecks and areas for improvement. Marketing, sales, and product teams can also use multi-channel attribution to optimize campaigns and boost return on investment (ROI). |
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| Requesting Matomo AccessStep 1:
Step 2: Contact Brittany Ullman & Viv Chebolu on Slack to schedule your kick-off call!
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title | Interactive Demo |
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| Want to see Matomo in action? View our interactive demo here. |
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