About

 


Matomo is a powerful, open-source web analytics platform designed to give organizations full control over their data while delivering actionable insights to improve online performance. Unlike traditional analytics tools, Matomo prioritizes privacy and transparency, ensuring compliance with data protection regulations like GDPR and CCPA.

Key Benefits of Matomo

1. Data Ownership & Privacy Compliance

  • Unlike third-party analytics platforms, Matomo gives you full control over your data, ensuring it is not shared with advertisers or external parties.

2. Open-Source & Customizable

  • Matomo is an open-source platform, allowing full customization to meet specific business needs.
  • Developers can modify the software, integrate it with other tools, and create custom reports.

3. No Data Sampling

  • Unlike Google Analytics, Matomo does not sample data, meaning you get 100% accurate insights rather than estimates based on a subset of traffic.

4. Advanced Analytics Features

  • Heatmaps & Session Recording – Understand user behavior by visually analyzing where they click and how they navigate your website.
  • A/B Testing – Optimize website performance with controlled experiments.
  • Funnels & Goals Tracking – Identify where users drop off in conversion paths.
  • E-commerce Tracking – Gain insights into product performance, revenue, and customer behavior.

Features 

Visitor Analytics

  • Track detailed user activity on your website, such as:

    • Number of sessions

    • Page views and bounce rates

    • Geographic location and devices used

  • Provides insights into user behavior patterns and trends over time.

 Goal and Conversion Tracking

  • Define key performance indicators (KPIs) to measure success.

  • Set up specific goals, such as:

    • Newsletter sign-ups

    • Product purchases

    • Time spent on a page

  • View detailed conversion rates and optimize strategies to achieve better results.

Heatmaps and Session Recordings

  • Heatmaps:

    • Visualize how users interact with your website by showing click patterns, scrolling behavior, and engagement hotspots.

  • Session Recordings:

    • Replay user sessions to understand individual user journeys and improve the user experience.

Custom Reports

  • Create tailored reports based on specific metrics and dimensions.

  • Schedule and automate report generation and delivery to stakeholders.

  • Export reports in multiple formats (PDF, CSV, etc.).

Privacy Features

  • Built-in tools to ensure compliance with GDPR, CCPA, and other privacy regulations:

    • Anonymize IP addresses

    • Offer opt-out options for users

    • Customize data retention settings

Integration Capabilities

  • Seamlessly integrate with platforms such as:

    • WordPress

    • Google Ads

    • eCommerce solutions (e.g., WooCommerce, Shopify)

  • Use APIs to connect Matomo with custom applications.

Segmentation

  • Analyze subsets of your audience based on criteria like:

    • Location

    • Device type

    • Referral source

    • User behavior

Multi-Channel Attribution

  • Understand the impact of multiple touchpoints on conversions.

  • Assign value to each channel (e.g., email, social media, direct traffic) to optimize marketing efforts.


Matomo is a powerful analytics solution that benefits workplaces by providing actionable insights, ensuring privacy compliance, and fostering data-driven decision-making. Here are the key reasons why workplaces should adopt Matomo:


Matomo allows organizations to maintain full ownership of their data, ensuring sensitive information is never shared with third parties. Additionally, it offers built-in tools to comply with data privacy regulations such as GDPR, HIPAA, and CCPA, making it an ideal choice for workplaces handling confidential data.

Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

By analyzing user behavior and website performance, teams can identify bottlenecks and areas for improvement. Marketing, sales, and product teams can also use multi-channel attribution to optimize campaigns and boost return on investment (ROI).


Requesting Matomo Access

Slack  Contact Brittany Ullman & Viv Chebolu on Slack to schedule your kick-off call! 







Resources

   


                       

   

Want to see Matomo in action? View our interactive demo here.













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