Affinity Diagramming helps make sense of large amounts of data by sorting them into meaningful groups. Design research work that uncovers and articulates the (often unmet) needs of individuals and/or groups. This is a “sense-making” process where objective data is used to identify patterns and anomalies, so observations and judgments may be made to enhance learning. Find Themes & Insights - Use the Walls: As a group, post your sticky notes with all of your findings on the wall (one finding per note)
- Look for Patterns: Group similar ideas together, move them around on the wall
- Create clusters: Make them meaningful
- Capture Insights: Put a different color sticky note above each group with the key insights you find
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