Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.


Horizontal Navigation Bar


Horizontal Navigation Bar Page
titleAbout

About


 
Section
Column

Column


Matomo is a powerful, open-source web analytics platform designed to give organizations full control over their data while delivering actionable insights to improve online performance. Unlike traditional analytics tools, Matomo prioritizes privacy and transparency, ensuring compliance with data protection regulations like GDPR and CCPA.

The ESS II Team is responsible for the implementation and management of Matomo, ensuring the platform is effectively deployed, configured, and maintained to meet the organization’s analytics and privacy needs. The ESS II Team managing Matomo offers several key benefits:

  1. Expertise and Efficiency
    1. The ESS II Team brings specialized knowledge and experience in deploying and maintaining Matomo. Their expertise ensures efficient setup, optimal configuration, and smooth operation of the platform.
  2. Centralized Support
    1. With a dedicated team, users have a single point of contact for troubleshooting, training, and guidance. This centralized approach streamlines communication and resolves issues faster.
  3. Compliance and Security
    1. The ESS II Team ensures that Matomo aligns with data privacy regulations (e.g., GDPR, CCPA) and organizational policies, reducing risks associated with non-compliance and data breaches.
  4. Scalability and Adaptability
    1. By continuously monitoring and managing Matomo, the team can adapt the platform to meet evolving business needs and scale as the organization grows.
Section
Column
width50%

Discover the synergy between Matomo and the ESS II Team today! ⟶ 

Column

Image Removed

Key Benefits of Matomo

1. Data Ownership & Privacy Compliance

  • Unlike third-party analytics platforms, Matomo gives you full control over your data, ensuring it is not shared with advertisers or external parties.

2. Open-Source & Customizable

  • Matomo is an open-source platform, allowing full customization to meet specific business needs.
  • Developers can modify the software, integrate it with other tools, and create custom reports.

3. No Data Sampling

  • Unlike Google Analytics, Matomo does not sample data, meaning you get 100% accurate insights rather than estimates based on a subset of traffic.

4. Advanced Analytics Features

  • Heatmaps & Session Recording – Understand user behavior by visually analyzing where they click and how they navigate your website.
  • A/B Testing – Optimize website performance with controlled experiments.
  • Funnels & Goals Tracking – Identify where users drop off in conversion paths.
  • E-commerce Tracking – Gain insights into product performance, revenue, and customer behavior.

Requesting Matomo Access

Step 1: 

Step 2: 

Horizontal Navigation Bar Page
titleFeatures

Features 

Panel
bgColorwhite
titleColorwhite
titleBGColor#182f58
titleCore Features
Section
bordertrue
Horizontal Navigation Bar Page
titleFeatures

Features 

Core Features

section
Column
width50%
1.

Visitor Analytics

  • Track detailed user activity on your website, such as:

    • Number of sessions

    • Page views and bounce rates

    • Geographic location and devices used

  • Provides insights into user behavior patterns and trends over time.

Column
width50%
2.

 Goal and Conversion Tracking

  • Define key performance indicators (KPIs) to measure success.

  • Set up specific goals, such as:

    • Newsletter sign-ups

    • Product purchases

    • Time spent on a page

  • View detailed conversion rates and optimize strategies to achieve better results.

Section
bordertrue
Column
width50%
3.

Heatmaps and Session Recordings

  • Heatmaps:

    • Visualize how users interact with your website by showing click patterns, scrolling behavior, and engagement hotspots.

  • Session Recordings:

    • Replay user sessions to understand individual user journeys and improve the user experience.

Column
width50%
4.

Custom Reports

  • Create tailored reports based on specific metrics and dimensions.

  • Schedule and automate report generation and delivery to stakeholders.

  • Export reports in multiple formats (PDF, CSV, etc.).

Core Features

  • Visitor Analytics: Track user activity on your website, including sessions, page views, and bounce rates.

  • Goal and Conversion Tracking: Define and measure success metrics.

  • Heatmaps and Session Recordings: Visualize user interactions.

  • Custom Reports: Create and schedule tailored reports.

Common Integrations

  • WordPress Plugin

  • Google Ads Tracking

    Panel
    bgColorwhite
    titleColorwhite
    titleBGColor#182f58
    titleAdvanced Features
    Section
    bordertrue
    Column
    width50%

    Privacy Features

    • Built-in tools to ensure compliance with GDPR, CCPA, and other privacy regulations:

      • Anonymize IP addresses

      • Offer opt-out options for users

      • Customize data retention settings

    Column
    width50%

    Integration Capabilities

    • Seamlessly integrate with platforms such as:

      • WordPress

      • Google Ads

      • eCommerce solutions

    eCommerce Platform Compatibility
      • (e.g., WooCommerce, Shopify)

    Horizontal Navigation Bar Page
    titleGetting Started
    • Use APIs to connect Matomo with custom applications.

    Section
    bordertrue
    Column
    width50%

    Segmentation

    • Analyze subsets of your audience based on criteria like:

      • Location

      • Device type

      • Referral source

      • User behavior

    Column
    width50%

    Multi-Channel Attribution

    • Understand the impact of multiple touchpoints on conversions.

    • Assign value to each channel (e.g., email, social media, direct traffic) to optimize marketing efforts.


    Panel
    borderColor#182f58
    bgColorwhite
    titleColorwhite
    titleBGColor#182f58
    titleWhy Use Matomo in the Workplace?

    Matomo is a powerful analytics solution that benefits workplaces by providing actionable insights, ensuring privacy compliance, and fostering data-driven decision-making. Here are the key reasons why workplaces should adopt Matomo:


    Expand
    titleData Ownership and Privacy

    Matomo allows organizations to maintain full ownership of their data, ensuring sensitive information is never shared with third parties. Additionally, it offers built-in tools to comply with data privacy regulations such as GDPR, HIPAA, and CCPA, making it an ideal choice for workplaces handling confidential data.

    Expand
    titleCustomizable Reporting

    Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

    Expand
    titleCollaboration and Accessibility

    Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

    Expand
    titleEnhanced Productivity

    By analyzing user behavior and website performance, teams can identify bottlenecks and areas for improvement. Marketing, sales, and product teams can also use multi-channel attribution to optimize campaigns and boost return on investment (ROI).


    Horizontal Navigation Bar Page
    titleGetting Started

    Requesting Matomo Access


    Slack  Contact Brittany Ullman & Viv Chebolu on Slack to schedule your kick-off call! 







    Resources

         Image Removed                   Image Removed   

       

        Image Removed     

    Horizontal Navigation Bar Page
    titleResources

    Resources


       

    Panel
    titleColorwhite
    titleBGColor#182f58
    titleVideo: Matomo Demo

    Multimedia
    nameMatomo Demo.mp4
    width100%
    height75%


     Image Added                   Image Added   

       

    Section
    Column

    Image Added

    Column
    width50%
    Panel
    titleColorwhite
    titleBGColor#182f58
    titleInteractive Demo

    Want to see Matomo in action? View our interactive demo here.

    Horizontal Navigation Bar Page
    titleResources
    Horizontal Navigation Bar Page
    titleFAQs

    FAQs

    Panel
    borderColor#254b78
    titleColor#ffffff
    borderWidth1
    titleBGColor#254b78
    borderStylesolid
    titleGeneral
    Expand
    titleInsert Question

    Insert Answer

    Expand
    titleInsert Question

    Insert Answer

    Expand
    titleInsert Question

    Insert Answer

    Panel
    borderColor#254b78
    titleColor#ffffff
    borderWidth1
    titleBGColor#254b78
    borderStylesolid
    titleAccess
    Expand
    titleInsert Question

    Insert Answer

    Expand
    titleInsert Question
    Insert Answer













    Panel
    borderColor#254b78
    titleColorwhite
    borderWidth1
    titleBGColor#254b78
    borderStylesolid
    titleNeed Help?

    There are several avenues of support available to you:

    • ServiceNow Service Portal: Intended only for CMS employees and contractors. The portal provides self-service options for the following:
      • Reporting Incidents, such as Security Incidents
      • Submitting Service Requests for tools or services offered to the QualityNet community
      • Providing Approvals
      • Accessing internal Knowledge Base articles. 

    • Service Center: For technical assistance with any account related issues, please contact the Service Center at:





    ...