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title	About

About

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Matomo is a powerful, open-source web analytics platform designed to give organizations full control over their data while delivering actionable insights to improve online performance. Unlike traditional analytics tools, Matomo prioritizes privacy and transparency, ensuring compliance with data protection regulations like GDPR and CCPA.

Key Benefits

:

of Matomo

Full

1. Data Ownership

and

& Privacy Compliance

Unlike third-party analytics platforms, Matomo gives you full control over your data, ensuring it is not shared with advertisers or external parties.

2. Open-Source & Customizable

and Flexible Analytics

Comprehensive Insights Without Data Sampling

Enhanced User Experience Tools

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title	Getting Started

Matomo is an open-source platform, allowing full customization to meet specific business needs.
Developers can modify the software, integrate it with other tools, and create custom reports.

3. No Data Sampling

Unlike Google Analytics, Matomo does not sample data, meaning you get 100% accurate insights rather than estimates based on a subset of traffic.

4. Advanced Analytics Features

Heatmaps & Session Recording – Understand user behavior by visually analyzing where they click and how they navigate your website.
A/B Testing – Optimize website performance with controlled experiments.
Funnels & Goals Tracking – Identify where users drop off in conversion paths.
E-commerce Tracking – Gain insights into product performance, revenue, and customer behavior.

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title	Features

Features

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title	Core Features

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Visitor Analytics

Track detailed user activity on your website, such as:
- Number of sessions
- Page views and bounce rates
- Geographic location and devices used
Provides insights into user behavior patterns and trends over time.

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Goal and Conversion Tracking

Define key performance indicators (KPIs) to measure success.
Set up specific goals, such as:
- Newsletter sign-ups
- Product purchases
- Time spent on a page
View detailed conversion rates and optimize strategies to achieve better results.

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Heatmaps and Session Recordings

Heatmaps:
- Visualize how users interact with your website by showing click patterns, scrolling behavior, and engagement hotspots.
Session Recordings:
- Replay user sessions to understand individual user journeys and improve the user experience.

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Custom Reports

Create tailored reports based on specific metrics and dimensions.
Schedule and automate report generation and delivery to stakeholders.
Export reports in multiple formats (PDF, CSV, etc.).

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title	Advanced Features

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Privacy Features

Built-in tools to ensure compliance with GDPR, CCPA, and other privacy regulations:
- Anonymize IP addresses
- Offer opt-out options for users
- Customize data retention settings

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Integration Capabilities

Seamlessly integrate with platforms such as:
- WordPress
- Google Ads
- eCommerce solutions (e.g., WooCommerce, Shopify)
Use APIs to connect Matomo with custom applications.

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Segmentation

Analyze subsets of your audience based on criteria like:
- Location
- Device type
- Referral source
- User behavior

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Multi-Channel Attribution

Understand the impact of multiple touchpoints on conversions.
Assign value to each channel (e.g., email, social media, direct traffic) to optimize marketing efforts.

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title	Why Use Matomo in the Workplace?

Matomo is a powerful analytics solution that benefits workplaces by providing actionable insights, ensuring privacy compliance, and fostering data-driven decision-making. Here are the key reasons why workplaces should adopt Matomo:

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title	Data Ownership and Privacy

Matomo allows organizations to maintain full ownership of their data, ensuring sensitive information is never shared with third parties. Additionally, it offers built-in tools to comply with data privacy regulations such as GDPR, HIPAA, and CCPA, making it an ideal choice for workplaces handling confidential data.

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title	Customizable Reporting

Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

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title	Collaboration and Accessibility

Matomo enhances collaboration by allowing cross-functional teams to share dashboards, reports, and insights. Its user-friendly interface ensures that employees of varying technical expertise can effectively leverage analytics to improve their work.

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title	Enhanced Productivity

By analyzing user behavior and website performance, teams can identify bottlenecks and areas for improvement. Marketing, sales, and product teams can also use multi-channel attribution to optimize campaigns and boost return on investment (ROI).

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title	Getting Started

Requesting Matomo Access

Contact Brittany Ullman & Viv Chebolu on Slack to schedule your kick-off call!

Requesting Matomo Access

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Resources

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Resources

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title	Interactive Demo

Want to see Matomo in action? View our interactive demo here.

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title	Resources

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title	FAQs

FAQs

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title	Access

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title	Need Help?

There are several avenues of support available to you:

ServiceNow Service Portal: Intended only for CMS employees and contractors. The portal provides self-service options for the following:
- Reporting Incidents, such as Security Incidents
- Submitting Service Requests for tools or services offered to the QualityNet community
- Providing Approvals
- Accessing internal Knowledge Base articles.
Service Center: For technical assistance with any account related issues, please contact the Service Center at:
- CCSQ Support Central: Provides you with multi-program support to submit a new ticket and track the status of an existing case, incident, or request.
- Phone: (866) 288-8914 (TRS:711)
- Slack: #help-service-center-sos
- Email: ServiceCenterSOS@cms.hhs.gov
- Hours of Operation: 24/7

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Key

About

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