Learn about the steps and methods used at each phase of the Human-Centered Design process. Select the links within the columns below to view the What, Why, When, and How to use each method along with any templates or additional resources within the step
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Create a shared understanding of the problem that you’re trying to solve; Who, What, Where, Why and How. |
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Observe and document where your users' problems exist via interviews and immersion.
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<a href="javascript:void(0);" aria-owns="immerse" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">IMMERSE</a></p>
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<li><a href="https://qnetconfluence.cms.gov/display/HCD/HCD+Process%3A+Immerse">Immerse Overview</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Contextual+Inquiry">Contextual Inquiry</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Customer+Journey+Maps">Customer Journey Maps</a></li>
xtualInquryxtul Iquiry
ustmrJone+MapsustmrJone Maps<li><a href="https://qnetconfluence.cms.gov/display/HCD/Interviews">Interviews</a></li>
InviwInviw
<!--<!--<li><a href="https://qnetconfluence.cms.gov/display/HCD/Design+Studios">Design Studios</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Cognitive+Mapping">Cognitive Mapping</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Cognitive+Mapping">Cognitive Mapping</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Desirability+Testing">Desirability Testing</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Diary+Studies">Diary Studies</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Empathy+Map">Empathy Map</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Ethnographic+Research">Ethnographic Research</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Focus+Groups">Focus Groups</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Participatory+Design">Participatory Design</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Personas">Personas</a></li>-->-->
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Sense-making by gathering available research/data/information to find themes, organizing into patterns and discovering insights.
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<a href="javascript:void(0);" aria-owns="synthesize" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">SYNTHESIZE</a></p>
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<li><a href="https://qnetconfluence.cms.gov/display/HCD/HCD+Process%3A+Synthesize">Synthesize Overview</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Affinity+Diagram">Affinity Diagramming</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Card+Sorting">Card Sorting</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Mind-mapping">Mind-mapping</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Mind-mapping">Mind-mapping</a></li>
<!--<!-- <li><a href="https://qnetconfluence.cms.gov/display/HCD/Comparative+Analysis">Comparative Analysis</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Content+Audit">Content Audit</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Data+Visualization">Data Visualization</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Empathy+Maps+again">Empathy Map</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Journey+Mapping">Journey Mapping</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Mental+Modeling">Mental Modeling</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Proto+Personas">Proto Personas</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Top+Task+Analysis">Top Task Analysis</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/User+Stories+again">User Stories</a></li>-->-->
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Ideas without limits
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<a href="javascript:void(0);" aria-owns="ideate" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">IDEATE</a></p>
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<li><a href="https://qnetconfluence.cms.gov/display/HCD/HCD+Process%3A+Ideate">Ideate Overview</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Collaborative+Sketching">Collaborative Sketching</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Design+a+Superhero">Design a Superhero</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Mash-up">Mash-up</a></li>
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<li><a href="https://qnetconfluence.cms.gov/display/HCD/Design+a+Superhero">Design a Superhero</a></li>
Ms-upMs-up
<!--BraintormnBraintormn
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Brain-writing">Brain-Writing</a></li>
Forced+ConnectionForced Connection
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Questioning+Assumptions">Questioning Assumptions</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/SCAMPER">S.C.A.M.P.E.R.</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Six+Thinking+Hats">Six Thinking Hats</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Storyboarding">Storyboarding</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Wishing">Wishing</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Zero+Draft">Zero Draft</a></li>-->-->
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Reduce your ideas to those that are desirable, feasible and viable, and make as interactive as possible so you can get feedback about the experience.
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<a href="javascript:void(0)" aria-owns="prototype" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">PROTOTYPE</a></p>
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<li><a href="https://qnetconfluence.cms.gov/display/HCD/HCD+Process%3A+Prototype">Prototype Overview</a></li> PrducPtotypePrducProtype SviSvi StorybodingFlw">SrbodingFlw
<!--<li><a href="https://qnetconfluence.cms.gov/display/HCD/Cognitive+Walkthrough">Cognitive Walkthrough</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Service+Prototype">Service Prototype</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Storyboarding+Flow">Storyboarding Flow</a></li>
<!--<li><a href="https://qnetconfluence.cms.gov/display/HCD/Cognitive+Walkthrough">Cognitive Walkthrough</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Interactive+Prototype">Interactive Prototype</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Paper+Prototype">Paper Prototype</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Interactive+Prototype">Interactive Prototype</a></li>
PapPap
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Role+Playing">Role Playing</a></li>
kechkech
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Tree+Testing">Tree Testing</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Usability+Testing">Usability Testing</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Wireframing">Wireframing</a></li>
<li><a href="https://qnetconfluence.cms.gov/display/HCD/Wizard+of+Oz+Prototype">Wizard of Oz Prototype</a></li>-->-->
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You are not done. Continue to iterate, refine and enhance based on user feedback and metrics.
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Methods
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HCD is a creative approach to problem solving via a repeatable process. Think of these methods as a guide for your HCD journey, ensuring you are putting people first when solving difficult business problems. |
Enterprise Personas
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A Persona is a fictitious chcing a segment of real-world people impacted by your product, service or policy. It is based on information gathered via research, both qualitative and quantitative. A persona relays an individual’s needs and goals, defining the crux of who they are. The HCD CoE offers QualityNet (QNet) enterprise personas for teams to leverage so they can make informed decisions that impact their target customers. |
Recommended Reading
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What is the HCD CoE team reading? Get more information about the following resources:
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Videos
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View short videos to learn about the methods used at each phase of the Human-Centered Design process as well as an introduction to design thinking. |