Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work.
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The panel tooka deeper dive into:
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What is a persona?
Benefits and challenges of using personas
Other tools for empathy building
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Contact:
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Action Items
Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
Next CoP is January 30 January 24
Session Panelists
Mike Eng from EQRS
Lapedra Tolson from QPP
James Williams with iQIES
Chelsea Hunt from the Human-Centered Design Center of Excellence