Page History

Image Added

On

Image Removed

Join the CCSQ HCD Community of Practice on  Thursday, June 29, for Continuously Improve Your Website by Using Customer Feedback and Web Analytics: An IRS Case Study. Kira Prin and Sam Chapman from the IRS will joined the CCSQ HCD Community of Practice to share how they collect   user feedback and use web analytics to improve IRS Free File, one of the IRS’s most widely used applications.  

During the session, we’ll explore how to:  

• Design a user feedback survey, 
• Continuously monitor, analyze, and utilize user feedback and web analytics to make better decisions, 
• Make the case for changes to managers and others who may not have analytics expertise, 

• Turn actionable data into insights and make enhancements to your website and digital services, and 
• Ensure your team has the key skills in place to do this type of work. 

...

ACCESS SESSION MATERIALS NOW