Using Personas for Effective Decision-Making

January 24, 2020

Panel Discussion:

Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work.

The panel took a deeper dive into: 

• What is a persona?
• Benefits and challenges of using personas
• Other tools for empathy building

Action Items

•  Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
•  Next CoP is January 30 January 24

Session Panelists

Mike Eng from EQRS

Lapedra Tolson from QPP

James Williams with iQIES

Chelsea Hunt from the Human-Centered Design Center of Excellence

Session Attendees

• James William

• Gregory S

• Chelsea Brigg

• Mike Eng

• Lapedra Tolson
• Driestie Kafle
• Ed Hawkson
• Ian Sheldon
• Joshua Brown
• Jane Linthicum
• Michelle Johnson
• Shane Close
• Unknown User (gl2861)
• Daniel Miller
• Frederick Vincent
• Leslie Flaherty
• Jill Newsam
• Arnulfo Espartero
• Agnes
• Gladys Olomukoro
• Peter Kashatus
• Brinda Large
• Timothy Jones
• TANIA ZAMAN
• Terrence Chatfield
• Mary Pham
• Wilson
• Akua Amponsah
• Justyna Sardin
• Suzanne Martin
• Daveena Tauber
• Jennifer Dubbs
• Brian H.
• Unknown User (lm0947)
• Dana Yang
• Stephanie Ray
• Gregory S
• Molly Wesley
• Darby Dicks