Using Personas for Effective Decision-MakingJanuary 24, 2020 Panel Discussion:Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took The panel took a a deeper dive into: - What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Action Items- Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
- Next CoP is
January 30 January 24
Session PanelistsMike Eng from EQRS Lapedra Tolson from QPP James Williams with iQIES Chelsea Hunt from the Human-Centered Design Center of Excellence Session Attendees | 
ISG Playbook
APIs