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Attendees:
James Williams
Panel Discussion:Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took a deeper dive into:
- What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
Action Items- Contact Chelsea Brigg to participate in the next CoP where the topic will be personas
- Next CoP is
January 30 January 24
Session Attendees
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Topic:
Using Personas for Effective Decision-Making
Panel Discussion:
Creating fictitious, specific and concrete representations of target customer groups can help us build empathy for our audiences and make more effective decisions in our work. The panel—Mike Eng from EQRS, Lapedra Tolson from QPP, and James Williams with iQIES—along with Chelsea Hunt from the Human-Centered Design Center of Excellence took a deeper dive into:
- What is a persona?
- Benefits and challenges of using personas
- Other tools for empathy building
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Recording:
https://meetings.cms.gov/orion/playback.do?RCID=9bb21036998d94df3c79c14163ac8fa1
Contact:
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