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INITIATE PHASE

Create a shared understanding of the problem that you're trying to solve; Who, What, Where and How

IMMERSE PHASE

Gain empathy by talking to and observing your customers.

SYNTHESIZE PHASE

Sense-making by gathering available research, data, information to find themes, organizing into patterns and discovering insights.

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IDEATE PHASE

Ideas without limits.

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PROTOTYPE PHASE

Reduce your ideas to those that are desirable, feasible and viable, and make as interactive as possible so you can get feedback about the experience.

IMPLEMENT PHASE

You are not done. Continue to iterate, refine and enhance based on user feedback and metrics