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What is a Project / Design Brief?

Project / Design brief sets the project tone by succinctly stating the Who, What, When, Why, and How.

 A project brief helps you get aligned on expected outcomes for a user-centered design project.

A Project Brief is that essential document, which defines primary client's requirements for the project.
Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project. Based on the data provided, you initiate the project realization run-up or further discussion on the details.
A good brief should contain all the key information about the client’s project and businesses an executor needs to evaluate and proceed with the project development.
You should realize – there’s no universal brief template. Each type of project – design, web development, mobile app development, PR etc. - requires different briefs. Yet, the general brief structure stays same in most cases. It’s the niche specific elements that vary.
When outlining briefs, the amount of required data can vary significantly as well. In certain cases a few very short and general phrases are sufficient (when the brief’s just 1-2 pages long), while in some other cases all the major project points should be set out in details (then the brief can stretch up to 10-20 pages).
Here’s a quick winning formula for briefs: at the beginning 5-6 most important questions, aimed at getting the crucial information you cannot start without; next – detailed, additional information that may be required during the work phase.
Below is the list of the most common questions you are likely to find in any brief:

A project or design brief is the business plan for your project. It is the guiding document that summarizes the parameters of your project: the who, what, why, when and how. It should be created at the beginning of every project as a way of setting your project on track for the best user-centered experience, which is your ultimate goal.


Why use a Project / Design Brief?

The project brief acts as a point of reference that assists you in ensuring that your project aligns with your goals and customer needs as you progress. Also, as it is concise it increases the likelihood that everyone involved in the project will read it and prioritize their work in accordance with the project.


How to Create a Project / Design Brief?

There is no universal template for constructing a design brief. Ideally your brief should be ...brief . A succinct length of approximately 1-2 pages is suitable. However some briefs are more robust at around 10-20 pages. This is acceptable also. In either case, the basic steps to a successful Project brief will include:

Who: Define the persona. Identify and describe who this project is for. This can be an individual, a grouping of individuals, a department or a company.

What: Describe the Project. Identify what you will be doing and who is responsible/involved.

When: Outline the schedule. State when specific milestones are to be accomplished and when should the final goal be achieved

Why: Detail your objectives. Explain why you are doing this. What are your goals?

How: Define the technical requirements and the measure of success. Explain what confinements you must work within, what should not be a part of the project and how you will measure successful completion.

  • Company profile/ description of the client:
  • Project description
  • Technical requirements
  • Project Budget
  • Project Timeline and Deadlines

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HOW

Write a Company Profile: Summarizewho is client this is being created for, what is their focus, mission, and note who are their competitors.
  • Determine what the project is about: List what are you hoping to achieve with this project and why, who is responsible for which areas, and any important details or focus points.
  • What are the objectives of the project? SMART objectives  = Specifics (who, what where when and why), Measurable (targeted metrics), Achievable (with resources and time frame currently have), Realistic (does it match organizational goals), Timely (able to complete within the targeted due date).
  • Define your Target Audience? Who are you creating this for and why?
  • Plan out the schedule and budget.
  • What tasks / objectives are in scope and what are out of scope?  If you don’t define this in the beginning, you will find your team with “scope creep”; asked to do work that wasn’t initially planned for that may add stress to your time and resources
    • How will you measure success and definition of done?


    For more information:



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