ISG Playbook
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What is Stakeholder Mapping?
Stakeholder Maps help visualize those people, groups, or individuals who either have the power to affect, or are affected by the endeavor you're engaged with (project stakeholders) and identify those critical to the project. Stakeholders could be people on team, customers, or others.
IMAGE FROM: https://www.boreal-is.com/blog/stakeholder-mapping-identify-stakeholders/
Why
Interaction-design.org explains the value of Stakeholder Maps as follows:
“If you're going to get involved with managing design projects then you're going to need to be able to balance the needs of different stakeholders to get the job done to the business's satisfaction. One technique for assisting with the management of stakeholders is stakeholder analysis and stakeholder mapping. This allows you to determine who the stakeholders in the project are and how much of your attention and effort each stakeholder should be given to keep your project on track. This is an essential skill in design project management.”
How
Mindtools.com provides some helpful guides on how to go about analyzing whom your stakeholders are and what their influence may be. Their suggested approach is to plot on a graph their "Power of Influence" and their "Level of Interest" to give you an idea of how to manage the range of stakeholder needs.
https://www.interaction-design.org/literature/article/map-the-stakeholders
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For more information:
- https://www.interaction-design.org/literature/topics/stakeholder-maps
- https://www.interaction-design.org/literature/article/map-the-stakeholders
- https://www.interaction-design.org/literature/article/stakeholder-maps-keep-the-important-people-happy
- https://www.smartsheet.com/what-stakeholder-analysis-and-mapping-and-how-do-you-do-it-effectively
- https://www.copperproject.com/2017/11/whats-stakeholder-mapping-important/
- https://www.boreal-is.com/blog/stakeholder-mapping-identify-stakeholders/
- Ten Tips for Effective Stakeholder Mapping - http://thebigrocks.com/find-em-first-thebigrocks-stakeholder-mapping/
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