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What it is

Empathy maps helps design teams to understand the user’s mindset by capturing what a persona says during an interview or other usability study, thinks throughout the experience, the actions the user physically does, and the user’s feelings during the activity, in order to prioritize the user’s needs. Empathy maps are also great as a background for the construction of the personas that you would often want to create later.

 

When to use it

.

Conduct empathy mapping activities during early phases of the design process

 

How to use it

Spencer’s spreadsheet contains contextual help on each tab to walk you through the process. She also published the definitive book on card sorting, called Card Sorting: Designing Usable Categories, via Rosenfeld Media. 

. An empathy map consists of four areas. Each area represent  four characteristics  that the user may 

Empathy MappingImage Modified

Info
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