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Date
February 26, 2021
Attendees
Andrew Yaspan |
Diane Porter |
Drew Lemerise |
Ellen Persons |
Erin McMahon |
Jenn Downs |
Julie Stromberg |
Kristen Ives |
LeAnne Matlach |
Lenszie Vilfranche |
Libby Kaufer |
lpeg |
Mark Harris |
Micki Reyman |
Nicole Zonnenberg |
nira.datta@civicactions.com |
Yooni Choi |
Topic
The Content Audit: Agony and Ecstasy
Program
Content strategy—the planning, creation, delivery, and governance of content—often entails generating new content but understanding the strengths and weaknesses of existing content is just as important. Performing a content audit is an excellent place to start. A content audit can be time-consuming and often detailed and tedious work. But the thrill of evaluating and identifying opportunities to help improve your organization's content and ultimately customer experience makes it undoubtedly worth it.
On Friday, February 26 the CCSQ Human-Centered Design Community of Practice welcomed guest speaker Senior Content Strategist Julie Stromberg from Fearless, currently teaming with the Center for Medicaid and CHIP Services. Julie's presentation covered:
- Why content audits matter.
- Case studies.
- How to get started.
- Analysis and connecting content to organizational goals.
Resources
Recording: https://zoom.us/rec/share/5oBPRVKFXhMhK5oyr9U_QFKBBVXR8BwOkmL4KG9v_wMzoBQC7iIgbu_S8ssxQLM.4mPU0L7eRZcYowLs Contact hcd@cms.hhs.gov to request the recording
Deck: The Content Audit Agony and Ecstasy_022621.pdf
A 508 compliant deck will be posted as soon as possible.
What's next
- On Friday, March 26 at 1 PM ET we will have a panel discussion, What 3 Heuristic Evaluations Taught Us About Iteration. The panel is coordinated by Ann Aly from Agile 6. Mark your calendar and look for more information soon.
- Please tell us about your experience by completing a brief survey: https://forms.office.com/Pages/ResponsePage.aspx?id=0I9lsYan-kq_nul-3blymHLpvBx3yxtOsMM-JSSd3ytUNTAyNjFEMkNSMVZTWDlRMVkzVjRSTUtETS4u
Contribute to the community of practice: https://forms.office.com/Pages/ResponsePage.aspx?id=0I9lsYan-kq_nul-3blymHLpvBx3yxtOsMM-JSSd3ytUOVY4REJSWk9NVko3RlFHRTJTRDIwQVJCTC4u.