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Personas: Gain Empathy for Improved Ideation and Implementation for CCSQ

Overview

Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

Learning Objectives

During this online training, attendees will learn the benefits of using personas to drive creativity in their roles at CMS or the QNet Community. They will finish the course with the skills needed to use personas to develop empathy for their customers and power ideation for product features and customer experience improvements.

Details

 Contact us at HCD@cms.hhs.gov for questions about the training.

Who Will Benefit?


older women thinking

NEWBIE




man with dark hair thinking

TECHNOLOGIST



man with light hair thinking

PROFESSIONAL



man with light hair thinking

LEADERSHIP


Certificate for This Course

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Related Courses

• HCD 102

• HCD 103

Testimonials
  • "The speakers were entertaining and very knowledgeable. They made the training fun."
  • "The breakout rooms were very beneficial. It helped reinforce the concepts that were being presented."
  • "The exercises were thought-provoking and easy to apply in day-to-day work tasks."
  • "I enjoyed the activities that gave us an opportunity to pilot some of the strategies we were learning."
  • "The exercises were thought-provoking and easy to apply in day-to-day work tasks."


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